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		<title>Phurnace Blog for Larry Warnock</title>
		<description>Larry serves as Chief Executive Officer of Phurnace Software. He provides strategic guidance and operational expertise to the company. Larry has over 23 years of experience working with start-up and established technology companies. Most recently he was CMO of Vignette, a publicly traded enterprise content management software company. As a Venture Partner at AV Labs (Austin Ventures), Larry assisted with the incubation of several early-stage software companies. ...</description>
		<link>http://www.phurnace.com</link>
		<lastBuildDate>Mon, 08 Sep 2008 03:55:23 +0100</lastBuildDate>
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			<title>Web 2.0, Enterprise 2.0, Frustration 4.0</title>
			<link>http://www.phurnace.com/blog/web-2.0-enterprise-2.0-frustration-4.0-2.html</link>
			<description>&lt;p&gt;&lt;br/&gt;I just read a blog by Aziz Gilani about &amp;ldquo;Enterprise 2.0&amp;rdquo; and his take on how enterprises will respond to the web 2.0 technologies and it&amp;rsquo;s new approaches. I think it was quite insightful and I agree with him when he comments on some of the basic assumptions by Forrester Group. Aziz writes &amp;quot;Having spent the past 8 years either working with CIOs or within the enterprise I can honestly say that no company will come out and say something along the lines of &amp;#39;I really n [...]</description>
			<author>Larry Warnock</author>
			<pubDate>Tue, 29 Apr 2008 01:00:00 +0100</pubDate>
		<category>Web 2.0</category>
 <category>Deployment</category>
 <category>Configuration</category>
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			<title>Déjà vu, all over again …</title>
			<link>http://www.phurnace.com/blog/deja-vu-all-over-again-2.html</link>
			<description>&lt;p&gt;&lt;br/&gt;&amp;nbsp;I&amp;rsquo;ve been in the enterprise software industry for more years than I would like to admit, although my staff never misses an opportunity to ask &amp;ldquo;seemingly interested&amp;rdquo; questions about punch cards, 8 inch diskettes, and what it was like when developers used Pascal. I have witnessed many mind blowing advances in technology, process improvements and creativity. What doesn&amp;rsquo;t seem to change however, are the fundamentals of growing a company and running a good business. [...]</description>
			<author>Larry Warnock</author>
			<pubDate>Fri, 25 Apr 2008 01:00:00 +0100</pubDate>
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