Back at the beginning of the company, we here at Phurnace made some pretty basic decisions that have shaped and defined what it is we do and how we go about doing it. At heart, Phurnace’s products get our customers out of the business of being middleware experts (WebSphere, WebLogic, Jboss, WebSphere Portal, Tomcat, etc.) and let’s them focus on THEIR apps, not the apps running their apps. We take care of that piece for them. And we are pretty good at it.
What we don’t do is a lot of the management around that. Single sign on. Tight ACL management. Automated heuristical compliance checks. Work flow, etc. Sorry, that’s not us. But there are a lot of great products out there that do those things, and that’s why we have - from day one - been fanatical about making Phurnace products easy to integrate.
And when talking about integration, there are really two things that are the most important: standards and flexibility. So our data model is pretty straightforward XML. We use log4j. And standard out. Basic stuff. And you can call us from batch, shell, ANT, or integrate directly with the Java API. Up to you. All the functionality is there for you regardless of your choice. Heck, we leverage that internally as well. Our Eclipse RCP UI calls our execution engines in the exact same way that an external ANT task would.
At Phurnace, just about every one of our customers wants us to integrate our products into their existing infrastructure. BMC BladeLogic, HP Opsware, IBM Rational BuildForge, or any one of a host of other products, or an internal build/deploy process. And we want them to. Because when you drop Phurnace into any one of those frameworks you get to do some very very cool things. For example, with Phurnace and BladeLogic together, you get the ability to set security at the object level in WebSphere, and have different users only have access to specific applications, not the “all or nothing” paradigm that current WebSphere customers have. And I think that’s pretty neat.
We keep our focus on what we are good at, and make it easy to integrate to products that other companies have built. And as long as we all get along, share, wash our hands, and be considerate of others then our customers get not only the value from our products, but increased value from the stuff they have already bought.
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